A PR by trade, Adam Layton began food blogging in 2011 as a means to infiltrate the London restaurant scene and basically hang out with the people he’d come to admire. After a few months Adam joined Matt Chatfield to help promote the Cornish Grill, a once a month pop-up roast dinner held at Redhook, where he worked with great chefs such as Alyn Williams, Carl Clarke and Tim Anderson.
In the summer of 2012 Matt and Adam launched the Cornish Grill at the fledgling Maltby Street Market, and soon earned a reputation for bringing some of the best Cornish produce to London, cooked simply on an oil drum barbecue by rising stars like Neil Rankin, Myles Broscoe and Rafal Suder.
July 2012 saw Adam’s first breakaway pop-up event under the Noshable banner, which was an Independence Day celebration at Ben’s Canteen, featuring deep fried pickles, pulled pork, French dipped sandwiches and root beer floats. It was a sell-out event, with over 100 diners served. Two more pop-ups quickly followed, establishing Adam’s place in London’s foodie firmament.
Returning to PR in October 2012 after a month-long tour of California, Adam established himself as a freelance consultant and built a small but exciting client base. He’s since secured coverage in The Sun, Heat, London Evening Standard and GQ for clients like Ben’s Canteen and Disco Bistro EC4.
In November 2012 Adam joined forces with The Rib Man Mark Gevaux to compete in Tweat Up’s Chilli Stand Off 2012. Although it wasn’t a winning combination (the spoils deservedly went to Lucky Chip) the competition marked the start of a great friendship and the pair are now setting their sights on Chickenstock 2013.
The Cornish Grill will return to Maltby Street on Sundays starting in late spring 2013.Follow @NoshableAdam